Image titles are often confused with alt text, but they serve different purposes. On stock platforms, the title is the primary human-readable name for your image. In HTML, the title attribute creates a tooltip. In WordPress, the image title is used in attachment pages. Getting image titles right matters for multiple reasons.
| Attribute | Purpose | Seen By | SEO Impact |
|---|---|---|---|
| Alt text | Describes image for screen readers and search engines | Screen readers, Google | High |
| Title (HTML attribute) | Shows tooltip on mouse hover | Desktop users (hover) | Low |
| Title (stock platforms) | Human-readable name for image in marketplace | Buyers, platform search | High |
| Title (WordPress) | Used in attachment page URL and title | WordPress admin, Google | Low-Medium |
[Primary Subject] + [Action/State] + [Setting/Context] + [Style Descriptor]
| Platform | Max Length | Special Rules |
|---|---|---|
| Adobe Stock | 70 characters | No commas, Title Case |
| Shutterstock | No official limit | Must be a complete sentence |
| Getty | 200 characters | Headline style |
| Freepik | No official limit | Include file type (vector, photo) |
For a photo of a businesswoman on a laptop in a coffee shop:
| Platform | Optimised Title |
|---|---|
| Adobe Stock | Businesswoman Working on Laptop in Modern Coffee Shop |
| Shutterstock | A focused businesswoman works on her laptop at a cozy urban coffee shop table. |
| Getty | Young Female Entrepreneur Working Remotely in Coffee Shop |
| Freepik | Professional woman working on laptop in cafe concept photo |
WordPress automatically uses the image filename as the title when you upload. Rename files descriptively before uploading. The title is used in:
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