Property search is highly visual. Buyers and renters search by image — they want to see the property before visiting. Real estate image SEO ensures your listings appear in image search, potentially driving additional enquiries from buyers who weren't already browsing your site.
Property photos need two types of alt text optimisation:
| Photo Type | Alt Text Formula | Example |
|---|---|---|
| Living room | [Style] living room with [features], [property], [location] | Open plan living room with bay window and original fireplace, period flat, Notting Hill |
| Kitchen | [Style] kitchen with [features] in [property type], [location] | Modern shaker kitchen with island and bifold doors, detached house, Beaconsfield |
| Exterior | [Period/style] [property type] with [features], [street or area] | Victorian semi-detached house with off-road parking, leafy suburban street, South Manchester |
| Garden | [Size/style] south-facing garden with [features], [property], [area] | Private landscaped rear garden with decking and mature planting, Chelsea townhouse |
Real estate images rank well in Google Images because:
Virtual tours and walkthrough videos are increasingly important. For video SEO, the thumbnail image needs descriptive alt text. For 360° images, describe the space and perspective: 360-degree view of master bedroom with en-suite bathroom, luxury penthouse, Canary Wharf.
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