News sites have specific image SEO challenges and opportunities. Editorial images need accurate IPTC metadata, proper credits, and captions that serve both readers and search engines. Google News also has specific requirements for images appearing in Top Stories.
For images to appear alongside articles in Google News and Top Stories:
News captions follow AP Style guidelines: who, what, where, when — and why if relevant. Captions must be accurate and should not editorialise beyond the facts shown in the image.
| Element | Editorial Caption |
|---|---|
| Who | Prime Minister [Name] |
| What | speaks at a press conference |
| Where | at 10 Downing Street |
| When | on Monday, December 4 |
| Photo credit | Photo: [Photographer Name]/[Agency] |
Professional news organisations embed IPTC metadata in every image file. Key fields:
Include an image in your Article schema to be eligible for Google's Top Stories carousel:
{"@type":"Article","headline":"Article Title","image":{"@type":"ImageObject","url":"https://example.com/article-image.jpg","width":1200,"height":630}}
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