Amazon Product Image Keywords: Drive More Traffic to Your Listings

Most Amazon sellers focus entirely on Amazon's own search algorithm (A9) and forget about a powerful secondary traffic source: Google Image Search. Properly optimised product images can drive thousands of free visitors from Google to your Amazon listings every month.

Can You Add Alt Text Directly on Amazon?

Standard Amazon seller accounts do not have a direct alt text field for product images. However, you can influence how Google indexes your product images through:

• A+ Content — Amazon Brand Registry members can add A+ content with image modules that include alt text fields
• Image file naming — Amazon's CDN preserves some filename signals
• Google Shopping — If you use Google Shopping ads, the image feed accepts alt text

Amazon A+ Content Image Alt Text

If you have Amazon Brand Registry access:

1. Go to Seller Central → Advertising → A+ Content Manager
2. Create or edit A+ content for a product
3. For each image module, there is an alt text or image keyword field
4. Add descriptive, keyword-rich alt text

Product Image Optimisation Strategy for Amazon

Image Type	Purpose	Optimisation Focus
Main image (white background)	Required, shows in search results	Clear product, proper naming
Lifestyle images	Shows product in use	Alt text with use case and benefit
Infographic images	Shows features and specs	Alt text summarising key features
Comparison images	Shows product vs alternatives	Alt text with your product advantage

File Naming for Amazon Product Images

Before uploading to Amazon, name your files descriptively. Amazon converts images to their CDN, but filename metadata can still provide context to Google when it crawls Amazon pages.

Format: [brand]-[product-name]-[variant]-[type].jpg
Example: acme-bamboo-cutting-board-large-lifestyle.jpg

Using Our Tool for Amazon Product Images

Upload your Amazon product photos to our free alt text generator, select "General" as the platform, and generate alt text. Use this alt text:

• In Amazon A+ Content image alt text fields
• In any Google Shopping product feed you manage
• On your brand website if you have one
• In any social media posts featuring the product

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