E-commerce

Amazon Seller Image Guide: Optimise Every Product Photo

AltTagsForImages.com  ·  Image SEO Guide  ·  2025

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Amazon's product images are your most powerful sales tool. They must meet Amazon's technical requirements, convert browsers to buyers, and — for brand-registered sellers — they can also drive free Google Image Search traffic.

Amazon Image Requirements

RequirementSpecification
Main image backgroundPure white (RGB 255,255,255) — mandatory
Product fillProduct must fill 85-100% of frame
Minimum resolution1000px on longest side (for zoom)
Recommended resolution2000-3000px for best zoom quality
Accepted formatsJPEG, PNG, GIF (JPEG strongly preferred)
Maximum file size10MB

The 7-Image Strategy for Amazon

  1. Main image: Product alone on white, filling 95% of frame
  2. Lifestyle image: Product in use by target customer
  3. Feature callout: Key features highlighted with text overlay
  4. Size/scale reference: Product held or next to known object
  5. Comparison: Your product vs generic alternative
  6. Packaging: Show what arrives — sets expectations
  7. Close-up detail: Material quality, craftsmanship, texture

A+ Content Image Alt Text

Amazon Brand Registry members can create A+ Content — enhanced product descriptions with images. Every image module in A+ Content has an alt text field. Use descriptive, keyword-rich alt text in these fields for Google Image Search SEO.

Tip: Generate alt text for your Amazon product photos using our free tool. Use this text in A+ Content image alt text fields and in any Google Shopping product feeds you manage.

Recommended Photography Equipment

Good product photography doesn't require expensive gear. Here are affordable essentials that make a real difference:

EquipmentWhy You Need ItPrice Range
Portable Photo Light BoxEven lighting with white background for product shots$20–$50
Ring Light with TripodProfessional-quality lighting for any product$15–$40
Flexible Phone TripodStable shots from any angle without a DSLR$10–$25
White Photo Backdrop RollClean backgrounds — required for Amazon main images$10–$20
Fast 128GB SD CardNever run out of storage during a shoot$10–$20

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